- We devised a questionnaire in which we asked the preferable media institution when selecting a film, to ensure we appealed to the majority audience. Through our questionnaire we discovered the most popular was a mainstream institution, for example Universal or Warner Bros. Therefore, our thriller would be produced by a mainstream institution.
(Above chart)- We then wanted to know the reasons behind the audience's preference in institution. Our questionnaire helped us to discover that popularity of the production company had the most significant affect when selecting a film, the second most popular being the company's values.
Therefore we decided to create a mainstream institution similar to that of Universal. As a group we came up with the name Digital Pictures.
We wanted to keep our mainstream logo simple, like the font used by Universal. The word Digital indicates a modern, "21 Century" aspect to the company, linking to the high production values that Universal own.
- Other reasons behind our choice of a mainstream institution similar to that of Universal was the production history, producing successful films such as Bourne Ultimatum
- Furthermore we looked at Universal's market share, based on the assumption we were actually going to produce a film. Universal recorded an 16.0% market share for 2011.
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