Zaynah Syed-Thriller Evaluation 4. Who would be the audience for your media product? and 5. How did you attract/address your audience?

We used a variety of research methods to get the most reliable and valid research to help us make our media product of a thriller opening. We applied Questionnaires, interviews etc to gather the kind of data we are looking for. Our target was aimed at teenagers mainly, even though our film is rated 12. This is because 12 year olds are aware of the challenges they will have to face in the coming years of being a teenager.

In the questionnaires we found that our target audience liked realistic thriller produced by mainstream companies, as they provide with the audience's preferred material. We also found that in order for our media product to be successful it is important that we got our characters, setting and props exactly right. So we used characters that were that looked 16 years old so it fits the criteria. Our setting was in a school and we showed lockers, classrooms, corridors etc. to create a realistic feel for the audience, as they can easily relate to the surroundings. As for the props we tried our best to make our characters look like school children, they wore uniform such as a white collar shirt, grey skirt etc. We preferred not to use a specific school uniform because we thought that since our idea regards the issue of bullying, it would be better to have them being recognised as school children rather than of a specific school because they are representing all victims of bullying.