Zaynah Syed-Thriller Evaluation 3.What kind of media institution might distribute your media product and why?

Looking back at the audience research we found that our target audience preferred mainstream rather than independant production companies this is due to how largely mainstream production companies are presented. They attract more audience than independent as the audience presummably give more attention to mainstream films rather than independant ones because mainstream companies have symbols or logos that they use so the audience can easily remember them, as well as they meet the needs of their consumers. A production company handles budgeting, scheduling, scripting, the supply with talent and resources, the organization of staff, the production itself, post-production, distribution, and marketing. Production companies are maybe owned or under contract with a media conglomerate, film studio, entertainment company, or Motion Picture Company, these institutions act as the production companies partner or parent company. Examples of mainstream film production companies like Columbia pictures, which is an entertainment company owned by Sony Pictures, Paramount Pictures, Universal etc, would produce and distribute our product.

Screen Gems are an American movie production company, owned by Sony Pictures, one of the main conglomerates, and they produced and distributed films like 'The StepFather', 'Prom Night', 'Obsessed', 'the Roommate', 'When a Stranger Calls' and many other thrillers. Since our film targets mainstream audiences, our product may be funded by the film council or the National Lottery.